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Songer & Associates are product oriented coffee specialists who go beyond information and advice to achieve bottom line results.


Songer & Associates consider all aspects of the coffee product pipeline from sourcing to roasting to marketing. Unlike most consultants, we've worked for decades in both retail and wholesale sectors of the coffee industry, where day to day costs and profitability matter.

With the coffee market in a state of flux — changing consumer requirements on one end and changing supply aspects on the other — coffee roasters and retailers must develop products that can meet or go beyond consumer expectations, and green coffee producers have to find a product market fit. We're committed to helping you meet these challenges.


Songer & Associates offer a well-balanced blend of services to satisfy the needs of coffee professionals. Product development achieves product/market fit through research and brand development. Determination of coffee quality is accomplished via cupping with industry standard scoring formats. Coffee house specific services available cover roasting, brewing, service, equipment, menu development, and anything else a coffee house could need. Sensory services concern training in coffee cupping in order to properly rank and categorize one's product. Laboratory design involves setting up the environment, sourcing and maintaining equipment, and establishing procedures needed to properly analyze coffee.

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