Product Development for a Coffee Blend

The coffee business is in a process of change. No longer considered a commodity (a single dimensional product, like sugar), consumers are realizing that there are significant differences in flavor, uses, and value in coffee. In response to this, on the supply side, roasters and green coffee producers are seeking to distinguish their products to meet the needs of different market segments.

Driving this process has been the specialty coffee industry. Small roasters (and some which started out small, but became quite large, such as Starbucks and Peet’s) have been introducing products and exploring these new consumer needs. For years, the specialty coffee has been the fastest growing...

Subscribe to Read This Paper